UM Direct

UM Direct is Australia's newest consumer email list.  Collected through the UM direct network of six sites.  With over 40,000 new members per month across all databases offers highly targeted and relevant communication to non-incentivised profiled opted in members.

• Over 30 demographic profiles
• Over 120 interest groups
• Strong Female Skew
• Strong 25-55 year old age group
• Strong representation in the 'principle grocery buyer' category

Lists are non-incentivised and as such no guarantees on open rates are offered however depending on the campaign we are seeing open rates of 15-20%.

Lists are built through competition incentives but no further incentives are offered to respond to campaigns giving a true representation of campaign success and true performance based marketing.

Age	Income
Demographic	Interest Categories
Gender	Media Habits
Geographic	Motoring
Holidays and Travel	Occupation
Home Owners or Renters

Format:   Email

Delivery Method:

• HTML

Broadcast by list owner only.

Turnaround:   3 working days

Setup and Delivery Fee		$350
Email Data Rental		$300 per `000
Minimum Order		1,000 contacts

Cost per click, Cost per Lead and Survey Completions are also available.
Price upon request dependent on campaign.

1. All list rental subject to list owner approval.
2. The sale will be subject to The Prospect Shop standard set of terms and conditions for data sales.
3. Due to frequency of data updates, the data count figures cannot be guaranteed.
4. Prices subject to change without notice.
5. All mailings to be undertaken by approved mail house unless otherwise agreed.